Fenty Beauty by Rihanna

Okay guys! I can’t be the only one excited about the new beauty line by Rihanna called Fenty Beauty!! I gotta key into this like real quick. Something about this collection just got me hyped I don’t know if it’s the ads, or the fact that it’s just Rihanna!! I mean, personally I’m a Beyhive kinda girl but let’s be honest…. everyone loves Rihanna and she launching a beauty collection is like a total yes!

Looking like… you know you love me bih

What really has me excited about this collection is the catch phrase “Beauty for all”. Now, there has been a LOT of releases and launches this year in the beauty industry and they all came with almost the same line of controversy…. lack of diversity and inclusivity. There is something about Fenty beauty that gives everyone that hope that this would be different.

It’s all about freedom, style, being carefree and being  yourself which  is all Rihanna stands for.

The whole “do your thing” “F*ck beauty standards” is the vibe I’m getting out of this collection. If there is anything Rihanna is known for, it’s breaking standards. Clearly she isn’t all about “exclusivity” I mean, that’s so boring right?


Rihanna has the whole world shook. I myself stand to say I am shooketh… Brace yourselves people! Fenty Beauty is taking over! 

Let’s take a look at the collection shall we…

it includes

  • Pro Filt’r Instant Retouch Primer.
  • Pro Filt’r Soft matte Longwear Foundation
  • Match Stix Matte Skinstick
  • Match Stix Shimmer Skinstick
  • Match Stix Trio Skinstick
  • Customizable Trio Skinstick
  • Killawat Freestyle Highlighter
  • Gloss Bomb

For the brushes, there are five of them along with 1 beauty blender. They include:

  • Full-bodied Foundation Brush
  • Cheek hugging Highlighting Brush
  • Precision makeup Sponge
  • Portable contour and conceal brush
  • Portable Highlighter brush
  • Portable touch up brush


She also included two tools and a powder which I absolutely love. They include:

  • Invisimatte blotting paper
  • invisimatte blotting paper refill
  • invisimatte blotting powder


That’s it for the list of products but what do they look like? Lets get the visual for all that audio shall we?

Here is an overview:

Those are all the products as seen on the Fenty Beauty  website with their names and prices. I love how detailed the site is with swatches, skin tone and diversity! They even have a skin tone matcher on the site…. It really should be addressed bomb.com

Here is a one by one view of each of the products which are all cruelty free by the way.

Pro Filt’r Instant retouching primer $32

This is a pore difusing, oil free smoothing primer that ensures flawless foundation  application and long-wear.

The consistency is something like so..Pro Filt’r Soft Matte Longwear Foundation $34

This foundation to me is that liquid matte foundation we all need in our kit for those long days where you want your make up to stay put. This comes in a whooping 40 shades!!! Talk about diversity!

I love how she has different shades under each skin tone and swatches them accordingly. There definitely would be no complaints with this one as it appears everyone is covered. Gosh I love Rihanna!


Match Stix Matte Skinstick $25

These definite serve as flawless cream concealer with a matte finish. Available in 20 shades!!

Match Stix Shimmer Skinstick $25

These serves as cream highlighters and I’m absolutely loving them. They give that sultry glow on the skin. They are available in 10 shades: Star Struck, Sinamon, Rum, Yatch life, Trippin’, Ridiiic, Blonde, Chili Mango, Confetti and Unicorn.

I guess we can now decipher what the model was trying to say in the ad.



Match Stix Trio Skinstick $54

This is like a cream contour kit containing two Matte skin sticks in a lighter and darker shade and one Shimmer Skin Stick. It comes in 4 shades.


Match Stix Customizble Trio $54

This allows you to get your exact match to conceal blemishes and correct hyperpigmentation.

Killawat Freestyle Highlighter $34

This is a cream to powder highlighter. It comes in 6 shades, Two are single colors while four of them are dual shade in one. They include Trophy wife, Metal moon, Lightning dust+fire crystal, Mean money+Hustla baby, Girl next door+Chic phreak, Ginger binge+ Moscow Mule.


Gloss Bomb $18

I’m so in love with this and guess what? it comes in just 1 shade… ONE!! It is described as a rose nude shade.

Imagine the boldness and effrontery it takes to produce just one shade of lipgloss. You gotta be so sure it was made to fit all. I have no objections about that.

Here are swatches of how it looks on all skin tones

Now to the brushes and tools…..


Full-bodied Foundation Brush $34

This is described on the Fenty Beauty site as “The foundation brush that makes skin look like skin”. #nuffsaid

It has moderately dense bristles ideal for the application of the Pro Filt’r Soft Matte Longwear Foundation.


Cheek hugging Highlighting Brush $32

This was designed for the application of the Killawat Highlighter


Precision makeup Sponge $16

This is 3 sided, latex free and is perfect for blending all the formulas. the slanted edge is ideal for controlled stippling, the mini moon edge for targeted coverage such as under eye and the rounded end for all over buffing.


Portable contour and conceal brush $24

This brush is ideal for the application of the matte skin sticks and the match stix trios.


Portable Highlighter brush $24

This is a portable easy to carry around brush for highlight application of the shimmer sticks.


Portable touch up brush $24

Fenty beauty has definitiely solved the problem of having to carry around those big, awkward powder brushes for touch ups. This looks very user friendly and can fit into the smallest of purses. Staying flawless all day just got easier.

It is retractable and has a magnetic panel that snaps right into the bottom of the Invisimatte blotting powder.


Invisimatte Blotting Powder $32

It is a universal powder that absorbs oil and diffuses the look of pores. Fits nicely into your touch up kit.

Yass packaging!!


Invisimatte blotting paper $16

This has to be the cutest blotting paper I’ve ever seen! I’m not a fan of blotting papers because I feel they are a waste of money as 50naira tissue roll can do the exact same job. But honestly, take a look at this packaging. Imagine bringing this out of your purse at an event and dabbing your face. I honestly don’t mind splurging a little on this.


Invisimatte Blotting Paper Refill

This would come in handy whenever you run out of blotting paper. It comes in the form of a cute little tissue roll you simply affix to the casing from the invisimatte blotting paper.

I must say I’m pretty impressed with what I see. She gave us fresh, she gave us different, she gave us edgy. I love how she inculcated her personality into this beauty line. Originality makes you so hard to copy. Her use of shapes and dimensions for all her products was just so unique and superb, anyone that wants to mimic this definitely can’t get away with it. I’m so here for this. Would just conclude with few pros and cons of the collection.


  • Diversity, Diversity, DIVERSITY!!!
  • Beautiful packaging
  • User friendly



  • Pricing- it is not exactly affordable.
  • Not enough products- there are still eye brushes, eye shadows, setting powders, setting sprays and other forms of foundation and concealers not yet included.
  • Primer needs more variety that would address all skin type needs.

I hope this article has been helpful. Kindly share this post with your friends and drop you comments. Also, don’t forget to subscribe!!


You know im awesome, xoxo

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